Building a Dream Business That LASTS

How to Build a Business You Love—And Stick With It

Starting a business is exciting. You have big ideas, fresh motivation, and that “this is it!” energy. But what happens when the excitement fades, sales slow down, and doubt starts creeping in? That’s when many entrepreneurs start wondering if they’re really cut out for this—and unfortunately, too many quit before they ever see success.

The truth? Building a lasting business isn’t about avoiding challenges—it’s about being prepared to navigate them.

Why So Many Businesses Fail (And How to Make Sure Yours Doesn’t)

Statistics show that nearly 20% of small businesses don’t make it past their first year, and by year five, almost half are gone. But most of the reasons businesses fail—burnout, unrealistic expectations, and profit problems—are preventable.

Here’s what you need to know to build a business that thrives instead of stalls:

✅ Unrealistic Expectations Can Set You Up for Failure
Social media makes success look instant, but the reality is, building a profitable business takes time. Stop comparing your day 100 to someone else’s day 736. Focus on your journey, set achievable goals, and embrace the learning curve.

✅ Burnout Is a Business Killer
Trying to do everything leads to exhaustion and frustration. Instead of working yourself into the ground, set clear boundaries, build systems, and give yourself permission to rest. Success isn’t about doing more—it’s about doing the right things consistently.

✅ Profit Problems Will Hold You Back
If your business isn’t profitable, it won’t be sustainable. Know your numbers, price your products confidently, and don’t be afraid to charge what your work is worth. Growth requires strategy, not just sales.

Lessons From My First Business (A Cupcake Cautionary Tale)

In this episode, I’m sharing a personal story from my first-ever business—a cupcake venture that I walked away from after two years of late nights, backbreaking work, and barely making a profit. Looking back, I can see exactly where I went wrong, and those lessons shaped how I build businesses today.

If you’ve ever felt like quitting or wondered if your business is really worth the effort, this episode is for you.

🎧 Listen to the full episode of Thrive Anyway now using the player above or by tuning in via your favorite podcast app:

Apple Podcasts: https://podcasts.apple.com/us/podcast/thrive-anyway/id1795547365

Spotify: https://open.spotify.com/show/0lbjkvO8r9hL0F6vfft2Wz?si=oWXuwGyeSCeVN4eWGo5efA

Let’s make sure you build a business you love and can stick with—because success isn’t about avoiding challenges, it’s about learning how to navigate them so that you can thrive anyway. 🚀